Trion:Z/Colantotte, the number 1 sports health bracelet, which is based on the dual technology of magnetic therapy and negative ions, announces the appointment of Entice Communications to manage its PR and marketing needs in the UK and Europe.

A full service communications agency specialising in sport, fitness, health and wellbeing, Entice Communications has extensive experience in bringing new products and concepts to market and driving consumer demand. With past clients in the health and fitness arena including Power Plate, and Tanita Europe, Entice is ideally placed to assist in the re-launch of the Trion:Z brand globally.

This new relationship coincides with the launch of a new design Trion:Z product range and a collaboration with HEAD, as well as the publication of new scientific research, which Entice will be promoting in the consumer press.

Since its founding in 1997, thousands of professional athletes, celebrities and sports stars across the world alike have proudly worn Trion:Z to enhance their performance and well-being. Recent ambassadors include world ranking tennis player Janko Tipsaveric, golfer Matteo Manassero, cricketer James Anderson and media medic Dr. Sarah Brewer who all recognise the efficacy of Trion:Z and its unique magnetic technology to enhance performance and wellbeing.