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Our story

From pain
to performance

For me, Trion:Z isn’t just business, it’s personal. I’m Paul Hendry, and this is how I went from sceptic to lifelong believer.

Paul HendryCEO, Eurozone Brands

Paul Hendry, CEO of Trion:Z, in a garden in Rio de Janeiro
Grasshopper ClubSquash coach in Zurich
UK and EuropeBringing Trion:Z to new markets
Four times a weekStill in the gym at 69

Chapter 01

A life built around sport

Sport has always been central to my life. I competed at a high level in squash, even coaching at the prestigious Grasshopper Club in Zurich, before moving on to county-level competition in both squash and tennis.

Like many athletes, though, the years of pushing my body eventually took their toll. At just 48, I needed both hips resurfaced with steel joints. The operations ended my squash career, but I kept my love of fitness alive through regular gym workouts.

Chapter 02

The setback that changed everything

One day, during a weights session, I felt a sharp pain in my neck that left me unable to train properly. An MRI scan revealed a ruptured cervical vertebra, and I was told surgery with a titanium disc implant was my best option.

The news was devastating. Nights were sleepless, days were painful, and even travelling for work became a struggle. The thought of another operation, and more metal in my body, was overwhelming.

Chapter 03

A chance meeting in Zurich

Then fate intervened. At a retailer conference in Switzerland, I was introduced to Trion:Z by an American entrepreneur who couldn’t stop talking about it. As a naturally sceptical Brit, I dismissed it as hype. But when samples arrived later, I thought, why not? With nothing to lose, I decided to give the bracelet and necklace a try.

Paul Hendry beside a street mural in Rio de Janeiro

“Keep an open mind. Don’t dismiss something until you’ve tried it.”

Paul Hendry

Chapter 04

Back on the court

To my surprise, the difference was remarkable. Within weeks, I was sleeping comfortably again, my pain had eased, and I was able to return to the gym, even back on the tennis court. For me, it was life-changing.

Chapter 05

Bringing Trion:Z to the UK

Convinced, I flew to Orlando to meet the team behind the brand. Soon after, I secured the rights to distribute Trion:Z in the UK and across several European markets.

At first, it wasn’t easy. Retailers doubted that a magnetic ion bracelet could sell. But over time, customers began telling us stories like mine, and demand grew.

Chapter 06

Why I believe, and always will

Now, at 69, I’m still training at the gym four times a week and playing padel against players half my age. I’ve travelled and enjoyed life to the full. That’s why I’ll never stop sharing my story.

Paul Hendry

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